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Is Pinterest Useful to Software Businesses?
By now, you've probably heard about Pinterest. It's an online “image” grabbing site that allows users to group images captured (pinned) from websites onto pages which can then be shared with others who...
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Effective B2B Lead Generation Doesn't Sell Your Product
This is a guest post by Susan Fantle. Susan Fantle is a 25+ year veteran marketing copywriter and consultant specializing in online and offline business-to-business marketing. Her firm, The Copy Works,...
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On-Demand Webinar with Intel Capital: "Venture Funding for Software Companies"
This on-demand webinar with Vibhor Rastogi, Intel Capital Investment Director, is a fantastic primer for software companies to learn about venture funding. The webinar covers why a software company...
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How to Improve Search Engine Rankings for Your Mobile App
This is a guest post by Michael Fleischner. Mobile apps are everywhere. Whether you’re the maker of a popular application that’s set to be the next blockbuster, like Instagram or one of the many new...
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Expand Your Audience by Live Streaming Events
We can’t be everywhere at once. In fact, most of us can only be at our desks. But staying put means we miss out on the ability to connect in person with leads and customers. The next best thing to...
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10 Preparation Tips For Pitching to a New Client
Most sales executives will admit that preparation is 99% of a successful pitch to a new client. Done right, delivering your message (the other 1%) is the easy part.Before walking into your next pitch...
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Finding New Ways to Sell Bananas (and Four Other Reasons to Consider...
Dole, the world’s largest producer of fruits and vegetables, found it had a lot of overripe bananas on its hands. This decaying product was costing it money each year, so it successfully partnered with...
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Inspire and Influence Your Market: Three Reasons to Become a Thought Leader
A recent Inc.com article defined a thought leader as “someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions.” In the...
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Does Your Site Have Everything You and Your Customers Want?
Pop Quiz: What’s the most important part of your website?Your sales pitchA feedback mechanismYour contact informationAnswer: You guessed it-you really can’t choose. All three serve different, equally...
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Harnessing the Ultrabook™ Experience to Sell More Applications
Ultrabook™ systems are redefining the mobile user experience, introducing a new category of computing devices that is driving dramatic adoption rates worldwide, with an estimated compound annual growth...
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Optimizing the Cost-Effectiveness of Software Development for Ultrabooks™
Software makers worldwide are building product roadmaps that target Ultrabook™ devices, and they are looking for the most cost-effective means possible of doing so. These initiatives make obvious...
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Generating Buzz: Getting your App Reviewed
Congratulations, you just created your new app! Now, you want to get it reviewed so it can gain credibility and visibility in the marketplace. How do you find bloggers to review your app? There isn’t...
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Designing an Effective Lead Generation Website for Mobile
When designing a lead generation site for mobile, there some aspects that you must pay particular attention to: Have you grabbed your target audience?Is your mobile site designed to reach your targeted...
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3 Reasons Why You Need a Mobile-Optimized Website
Times have changed. These days, if your website is not mobile-friendly, you risk missing a large segment of your potential audience. Smartphone users will notice if you don’t have a mobile-optimized...
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Partnering with Intel: Mobile Development, Venture Capital, and Developing...
The Intel® Developer Zone is where you’ll find resources on how to sell apps, mobile app marketing and developing for the Ultrabook™ just to name a few. Many members of the Intel Developer Zone become...
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